Strategic Planning
JTA will facilitate the development of a comprehensive strategic plan for your organization. This process has the power to energize your organization and “bridge the gap between goals and day-to-day actions.”
Strategic Marketing Planning
Based on academic preparation and 19-years’ successful experience with IBM, in banking, and in independent higher education, JTA offers strategic marketing planning. “In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outperform the competition is critical. However, in concert with defining the marketing strategy you must also have a well defined plan for the day-to-day process of implementing it.” It is of little value to have a strategy if it is not consistently executed throughout the organization. Marketing Planning is key for profit and nonprofit organizations, regardless of size.
